Marketing Online

Online promotion using signature files:

A signature file, commonly known as a sig file, is the set of text that you attach to the end of all of your emails that identifies you, your company, and your products and services.

Your signature file should contain the following information:

Your name, Your business or company name, means of contacting you, a Marketing slogan or information showing the benefits of contacting you. Your sig files should always identify the person writing the email.

Signature files are a great way to promote your online business without offending the people who read your messages. If you offer free information, products, services, or tips on your web site, you can include a simple line pointing people to your free products or information.

For example:

======================
Mary Jo Adams,
Internet Publisher: Weekly Tips & Monthly Frugal
Marketing Tips e-mail newsletter, and Down to Business
Information to save you money.
http://www.OnSwitchSolution.com
=======================

=======================
Mary Jo Adams
Residual Income Made Easy
(this is the best kind of income)
http://www.magnifi.scent-team.com
======================

Signature files are very important for building brand name recognition, especially if your web site is a good source of information. We have bookmarked many web sites that we found via sig files because the web site was a good source of information. People are more likely to buy from you if they have bookmarked your web site - it usually means that they trust your information.

Sig files should only contain 6 lines of information, maximum. After 6 lines, your visitors will tend to lose interest.

Mary Jo Adams