Marketing Online

How To Get Top Google Rankings: Webmasters Reveal Their
Secrets!

SEO experts use these strategies all the time - there is no reason you can’t follow their lead. The concept of SEO seems complex but, there are basic search engine optimization principles you should be aware of before beginning any SEO related activity.

These basic principles are essential for any web page or website for which you are attempting to optimize. These are just some of the fundamental SEO things you should consider.

1. MetaTags Metatags are simple lines of code at the top of your page (HTML source code) that tell the search engines about your page. Be sure to include the following meta tags:
title (no more than 7 words and unique for each page), keywords, description, author, and robots tag. The robots tag instructs the search engines to read all or some of your website.

2. Create a sitemap. Developing a site map is an easy effective way to give search engines the information they need to crawl your entire website. Ensuring that the engine has an up-to-date record of your pages and content. The key is to make it easy for your web pages to be located and
crawled. There is free software on the web (like www.xml-sitemaps.com) that helps you generate a sitemap.

Once you create a sitemap for your website, submit to Google and Yahoo. Place a link to the site map on your home page also.

3. Make sure all your navigation is in HTML. You can use java script or images. The navigation works in this format, But, it’s not optimized. HTML navigation is more beneficial because you can consistently build internal links throughout your website by keeping the navigation constant and easily identified by search engines.

4. Make sure all your images include ALT text. Your image alt text is spidered by search engines. Use keywords in your alt text, to improve search engine result placement. Be sure to label your images appropriately and they may even show up as the number one result on Google. Google has a database of images (Google Image Search) that indexes pictures as well.

5. Use Flash sparingly. As mentioned earlier, content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. It’s okay to use sparingly, but only after your site has been properly optimized with basic SEO in mind.

6. Make sure that important page elements are HTML Keep in mind when optimizing a web page crawlers are basically only looking at your source code. Anything you’ve put together using an image or other multimedia component is likely to be invisible to search engines. Therefore, the most important elements of your page, where the heart of your content is
presented, should be presented in W3C optimized HTML source code.

7. Place keywords in your page content the right way I’m sure
you’ve heard the importance of placing the right keywords or keyword phrases in your content. To show the search engines that your article is focused on a particular keyword or keyword phrase, be sure to sprinkle it throughout the content.

Additionally, include your keyword in headers and sub-heads.
That is to say that your keyword should be contained in an h1, h2, or h3 tag.

Learning to optimize your website for search engines takes time and most of all, patience. Start with the basic principles I’ve outline here and you’re off to a good start. If you’re new to SEO, or even a well seasoned veteran, begin by prioritizing which pages are most important for you to optimize.

Sometimes people think that they need to optimize all their pages right away and the task becomes too overwhelming.

Start small, begin with your primary and/or secondary pages, and go from there.

If you enjoyed these SEO tips, and would like more, visit Here to get a copy of Webmasters Book of Secrets the secret guide used by websites ranking in the #1 position for even the most competitive keywords.

Mary Jo Adams